In the second half of September, the charter market did what it does every autumn, only faster than most operators expect. On 15 September, 21% of upcoming charter weeks across the Mediterranean were advertised below their list price. By 28 September it was 42%.
These figures come from Velamari Market Pulse, our weekly crawl of public charter listing pages. This edition (week 2026-W40, prices refreshed 26–28 September) covers 7,789 listed charter boats across 68 regions in Croatia, Greece, Italy, Turkey, Spain, France, Slovenia and Montenegro. Everything below looks at the next eight weeks: the tail of the 2026 season.
The short version
- Discounting doubled in two weeks. The share of upcoming weeks advertised below list price went from 21% to 42% between 15 and 28 September.
- Croatia is the cheapest large market. A typical week there runs about €2,150, against roughly €3,070 in Greece and €4,300 in Turkey.
- Turkey is the most booked market. Its prices are among the highest, level with Italy’s, and it still has 34% of upcoming weeks already booked, against 12% in Croatia.
- A catamaran costs 1.5 to 2.1 times a monohull, depending on the country.
Discounting by country
The table shows each country’s typical advertised week, the share of upcoming weeks already booked, and the share advertised below list price. The last column is the same discount share a month earlier, for the same regions.
| Country | Boats listed | Typical week | Booked | Discounted now | A month ago |
|---|---|---|---|---|---|
| Croatia | 3,468 | €2,145 | 12% | 49% | 26% |
| Greece | 2,412 | €3,070 | 24% | 42% | 19% |
| Italy | 905 | €3,850 | 12% | 32% | 13% |
| Turkey | 507 | €4,320 | 34% | 41% | 27% |
| Spain | 232 | €3,490 | 25% | 38% | 18% |
| France | 198 | €2,340 | 7% | 13% | 4% |
"Typical week" is the boat-weighted average of each region's median advertised weekly price. Turkey's figure includes Bodrum, a small, high-end fleet at €25,200 a week; without it Turkey's typical week is about €3,810. Slovenia (42 boats) and Montenegro (25) are left out of the table because their samples are small; both are on the country pages.
Two things are probably going on at once. First, operators are cutting prices on weeks that have not sold. Second, the eight-week window keeps moving forward into October and November. Those are weeks that were always going to be discounted, and every day more of them enter the window. Both push the number the same way. Neither is a crisis. But a fleet that did not plan its autumn pricing is now matching discounts set by its neighbours, not choosing its own.
France stands apart: only 13% of weeks are discounted, and only 7% are booked. The French fleets in our sample mostly hold their list price, even with emptier weeks.
Where the discounts are deepest
Among regions with at least 50 boats listed, these advertise the largest share of upcoming weeks below list price:
| Region | Boats | Weeks discounted | Typical cut |
|---|---|---|---|
| Pirovac | 99 | 80% | −35% |
| Cannigione | 55 | 67% | −20% |
| Rhodes | 86 | 65% | −20% |
| Rogoznica | 98 | 63% | −20% |
| Dubrovnik | 93 | 61% | −22% |
| Göcek | 131 | 60% | −15% |
| Biograd | 459 | 58% | −30% |
| Primošten | 147 | 57% | −25% |
Five of the eight are Croatian, which fits a market with the most boats, the cheapest weeks and one of the lowest booking levels. The deepest single cuts are in Sardinia: a typical discount of 40% in Olbia and 38% in the Sardinia region.
Göcek is the interesting exception. It is the most booked region in the data, at 38% of upcoming weeks, and still discounts 60% of the rest. Its cuts are shallow (−15%), though. That looks like trimming to fill the last gaps, not dropping prices to rescue the season.
Cheapest and most expensive regions
For regions with at least 50 boats, the typical advertised week ranges from €1,460 to €4,950:
Cheapest: Biograd €1,460 · Pula €1,540 · Krk €1,690 · Pirovac €1,760 · Zadar €1,860 · Murter €1,900
Most expensive: Marmaris €4,950 · Sardinia €4,300 · Cannigione €4,100 · Sicily €4,060 · Olbia €3,800 · Napoli €3,790
All six of the cheapest are Croatian regions in northern Dalmatia, Istria and Kvarner. The expensive end is Sardinia, Sicily and the Turkish coast. Part of that gap is the fleet mix, since catamarans cost far more than monohulls everywhere. The next section separates the two.
Catamaran vs monohull
Split by hull type, the typical advertised week over the next eight weeks is:
| Country | Monohull | Catamaran | Catamaran premium |
|---|---|---|---|
| Croatia | €1,870 | €2,890 | 1.5× |
| Greece | €2,440 | €4,740 | 1.9× |
| Italy | €2,860 | €5,540 | 1.9× |
| Turkey | €3,050 | €5,680 | 1.9× |
| Spain | €2,400 | €5,010 | 2.1× |
| France | €2,360 | €4,690 | 2.0× |
Croatia is cheap for both hull types, but especially for catamarans. A catamaran week there costs a little less than a monohull week in Turkey. Spain and France have the widest gap, though their catamaran samples are small (81 and 41 boats).
Does air-conditioning add to the price?
Across all the regions we track, boats that list air-conditioning advertise about 4% more per week than comparable boats without it, likely somewhere between 3% and 6%. “Comparable” means the same region, hull type, length, age, number of cabins and week. The figure comes from 863 boats with air-conditioning compared against 1,528 without. For monohulls alone the premium is the same: 4%, likely 2–6%. On a €3,000 week that is roughly €120.
These are list prices from operators’ rate cards, not what guests paid. The equipment section of Market Pulse shows the current figures.
Country by country, region by region: Croatia · Greece · Turkey.
What this means if you run a fleet
Your competitors reprice every day. A 21-point jump in discounting in two weeks means a rate you set at the start of September was probably out of date by the middle of it. Most fleets see that only when a request goes to a competitor.
Discount depth matters more than discount share. Göcek discounts 60% of weeks by about 15%. Pirovac discounts 80% by about 35%. Both are “discounting heavily”, but only one of them is giving away its margin.
Know your own region, not the average. A Biograd operator and a Marmaris operator face markets that differ by more than 3× in price and 2.5× in booking level. National averages hide that, which is why Market Pulse publishes every region separately.
Velamari puts the same data inside the platform, down to make and model. Each of your boats is priced against its true comparables, week by week, next to your own bookings. See how rates and guest feedback fit together, or talk to us.
Method
Figures are advertised prices and availability from public charter listing sites, not completed transactions. Each boat is counted once, from one of the monitored sites, to avoid double-counting boats listed in several places. A region is the place the listing gives as the boat’s base, so it can span several marinas: “Trogir” counts every boat listed there, not one marina. Cells drawn from fewer than five boats are withheld. “Discounted” means a week advertised below that boat’s list price. “Booked” means a week no longer offered. The full methodology is on the Market Pulse overview.
These numbers are a snapshot of week 2026-W40. The live figures on each region page update every week.
You are welcome to quote this data. Please credit "data: Velamari Market Pulse" with a link to velamari.com/market.